To help Schools on Snow Ontario grow school trip business to ski resorts across the province, we began with a comprehensive content strategy that laid the foundation for the entire project. From this strategy, we developed engaging content that highlights the focus on curriculum-linked learning, skill-building, and accessibility. Using their existing visual identity, we then designed and built a custom, user-friendly website that makes it easy for educators to explore resorts, plan trips, and connect activities to learning outcomes. This strategic approach ensures the website not only informs but also inspires schools to embrace on-snow education, driving participation at Ontario ski resorts.